it seems to be getting quite cramped here in this music industry with all this hype surrounding Odd Future taking up so much room.
things have been bubbling up for quite a while now, and it must have been the middle of last year as they were dropping their second mixtape that the words Odd Future first connected with me.
but in the past month or two everything seems to have come to a head for the hip-hop collective as talk of their name and of their members appears to be absolutely everywhere, everyone wants a piece of them, and in the last two weeks alone Odd Future seem to have cemented their current reputation with an NME cover piece and a riotously recieved showcasing slot at Camden Crawl.
and as a person in tune with current trends and eager to latch onto the newest and most exciting music before it is embraced by the wider world, it may surprise you to know (as it sure surprised me) that i have never even heard any music by Odd Future.
i'm pretty sure i should like them, purely the fact that the groups full given name is Odd Future Wolf Gang Kill Them All and that among their members are the fascinating and ridiculous monikers Tyler the Creator, Hodgy Beats and Earl Sweatshirt is enough to light the blue touch paper for me.
Yes, i've read the reviews, they've been hard to avoid, and i'm even aware of the bizarre little news story that Earl Sweatshirt had gone missing from the line-up for months, only to be traced to a 'therepeutic centre' on a Samoan island.
i even decided to scroll through my generic mp3 player, and it turns out that i do have Odd Future's Radical mixtape downloaded from last year, as well as tracks from Tyler the Creator, Earl Sweatshirt and the whole mixtape 'Nostalgia, Ultra' by Frank Ocean that dropped in February this year, yet i have still never knowingly listened to any of these tracks.
but it isn't just the hype-mongering NME that are flying the flag for Odd Future, an innordinate amount of hipster blogs and even America's Late Night with Jimmy Fallon are more up on things than i am.
so, with the possible exception of my girlfriend, who listens to Geoff Lloyd on Absolute, am i really one of the last people on the planet to tune into Odd Future Wolf Gang Kill Them All?
i think it's about time that i popped in my headphones to rectify this glaring oversight and see if i believe the hype.
Tyler The Creator (Odd Future) - Splatter